Marketing Prompts — Free AI Prompts for M365 Copilot

Design an A/B test plan for [WHAT TO TEST — email subject lines / landing page headlines / CTA buttons / ad copy]. Include: (1) Hypothesis, (2) Variable A vs Variable B descriptions, (3) Success metric, (4) Sample size needed, (5) Test duration, (6) Expected outcome, (7) Decision criteria for the winner. Keep the test focused on one variable.

Create a blog post outline for [TOPIC] targeting the keyword [KEYWORD]. Include: (1) SEO-optimised title (under 60 chars), (2) Meta description (under 155 chars), (3) H2 and H3 heading structure, (4) Key points for each section, (5) Internal linking opportunities, (6) CTA at the end. Target word count: [LENGTH — 1000 / 1500 / 2000] words.

Create a campaign brief for [CAMPAIGN NAME] targeting [AUDIENCE]. Include: (1) Campaign objective and KPIs, (2) Target audience persona, (3) Key message and value proposition, (4) Channels and tactics, (5) Timeline and milestones, (6) Budget allocation, (7) Success metrics. Format as a one-page brief.

Analyse the content strategy of [COMPETITOR]. Review their: (1) Blog topics and posting frequency, (2) Social media presence and engagement, (3) SEO keywords they rank for, (4) Content formats (video, guides, webinars), (5) Gaps we can exploit. Present as a comparison table with opportunities for us to differentiate.

Build [NUMBER — 2 / 3] customer personas for [PRODUCT/SERVICE]. For each persona include: (1) Name, role, and demographics, (2) Goals and motivations, (3) Pain points and challenges, (4) How they discover solutions, (5) Objections they might have, (6) Channels where they spend time, (7) A quote that captures their mindset. Base on [DATA SOURCE — surveys / interviews / market research].

Create a case study outline for [CUSTOMER] who achieved [RESULT] using [PRODUCT]. Include: headline with result, customer profile, problem, why they chose us, implementation, results with metrics, customer quote. Include interview questions.

Draft an email to [CUSTOMER NAME] requesting a testimonial or case study about their experience with [PRODUCT/SERVICE]. Include: (1) Warm opening referencing their success, (2) Why their story matters, (3) What the process involves (10-min call or written Q&A), (4) How we will use it (website, sales materials), (5) Easy opt-out. Tone: grateful and low-pressure.

Write a [NUMBER — 3 / 5 / 7]-email nurture sequence for [PRODUCT/SERVICE] targeting [AUDIENCE]. For each email: subject line (under 50 chars), preview text, body (under 150 words), and CTA. Space emails [FREQUENCY — 3 days / weekly] apart. Theme: educate first, then convert.

Create a promotion plan for [EVENT NAME] on [DATE]. Include: (1) Event landing page copy, (2) 3-email invitation sequence (save the date, register now, last chance), (3) 5 social media posts with countdown, (4) Internal promotion for employees, (5) Post-event follow-up email. Include registration CTA in every piece.

Create a product launch plan for [PRODUCT/FEATURE]. Include: (1) Launch messaging framework (headline, subhead, 3 key benefits), (2) Press release draft, (3) Blog post outline, (4) Social media post series (5 posts across platforms), (5) Internal announcement for sales team, (6) Email to existing customers. All materials should use consistent messaging.

Create an SEO content brief for an article targeting [PRIMARY KEYWORD]. Include: (1) Target keyword and related terms, (2) Search intent analysis, (3) Competitor content review (top 3 results), (4) Recommended word count, (5) Heading structure with H2s and H3s, (6) Key points to cover, (7) Internal and external linking suggestions, (8) Featured snippet opportunity.