Design Brief Creator

Create a structured design brief for any creative project

🧪 Tested by a human Beginner 👤 Creative 👤 Marketing 👤 Manager
Write a design brief for [PROJECT — logo / website / presentation / marketing material]. Include: (1) Project overview and objectives, (2) Target audience, (3) Key message to convey, (4) Tone and style direction, (5) Must-have elements, (6) Deliverables and formats, (7) Timeline and milestones, (8) Inspiration references. Keep concise enough for a designer to act on.

Works on

🟢 ChatGPT ⭐ Claude (Best) ⚡ M365 Copilot

Copy & Open in

🟢 ChatGPT 🟠 Claude

Prompt is copied to your clipboard when you click

Tips for Best Results

  • Include examples of what you like AND what you do not like
  • Be specific about colours, fonts, or styles if you have brand guidelines
  • Leave room for creative interpretation — do not over-prescribe

📎 More Prompts

Brand Voice Guide

●●
Create a brand voice guide for [BRAND]. Include: (1) Brand personality traits (3-5 adjectives), (2) Voice characteristics (what we sound like), (3) Tone variations by context (social, email, support, formal), (4) Vocabulary do and don't list, (5) Example sentences showing right vs wrong, (6) Grammar and formatting preferences. Make it practical enough for any team member to follow.
🟢 GPT ⭐ Claude

Content Calendar Planner

●●
Create a [TIMEFRAME — monthly / quarterly] content calendar for [BRAND/PROJECT] on [CHANNELS — blog / LinkedIn / Instagram / YouTube]. Include: (1) Weekly themes aligned to [GOALS], (2) Specific post ideas with headlines, (3) Content type (article, video, carousel, story), (4) Posting schedule by day, (5) Key dates and events to leverage. Target: [POSTS PER WEEK] posts per week.
⭐ GPT 🟠 Claude ⚡ M365

Customer Case Study Draft

●●
Write a case study about [CUSTOMER/PROJECT]. Structure: (1) The Challenge — what problem they faced, (2) The Solution — what we did and how, (3) The Results — specific metrics and outcomes, (4) Quote from the customer, (5) Key takeaway. Keep it to one page. Tone: factual and credible, not salesy. Base on: [SOURCE DATA].
⚡ M365 🟢 GPT ⭐ Claude
💬