Brand Voice Guide — Free Claude AI Prompt

Free intermediate AI prompt for teams: define a consistent brand voice and writing style. Works in Claude. Tag: creative.

Tested by a human Intermediate 👤 Creative 👤 Marketing 👤 Communications
Create a brand voice guide for [BRAND]. Include: (1) Brand personality traits (3-5 adjectives), (2) Voice characteristics (what we sound like), (3) Tone variations by context (social, email, support, formal), (4) Vocabulary do and don't list, (5) Example sentences showing right vs wrong, (6) Grammar and formatting preferences. Make it practical enough for any team member to follow.

Works on

🟢 ChatGPT ⭐ Claude (Best)

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ChatGPT 🟠 Claude

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Tips for Best Results

  • Read the guide aloud — if it sounds like a robot wrote it, revise
  • Include examples from actual brand communications
  • Share with everyone who writes for the brand

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