AB-210: Dynamics 365 Sales AI Consultant Associate

Associate Dynamics 365 Beta

Beta — typically offered at 80% discount.

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Exam Resources

Official learning paths, exam details, skills measured, and community resources to supplement your study.

About the AB-210 Exam

Configure AI-enhanced Dynamics 365 Sales — the four sales agents, Copilot, predictive scoring, and the lead-to-cash pipeline (Microsoft’s beta cert AB-210).

AB-210 is a beta exam (schedulable now via Pearson VUE at a reduced fee) that replaces the retiring MB-280. It validates your ability to design and configure AI-enhanced sales solutions across the lead-to-cash process.

Master Exam AB-210 (Accelerating Sales Pipelines with AI in Dynamics 365) — configure Dynamics 365 Sales core features for AI (business process flows, the Sales security model, the product catalog, mailboxes, and Microsoft 365 integration), optimize AI-driven sales (Sales accelerator, work assignment, conversational intelligence, predictive lead and opportunity scoring, relationship intelligence, forecasting, and goals), qualify and prioritize leads with the Sales Qualification Agent, develop deals with the Sales Opportunity Agent, Sales Close Agent, and Sales Research Agent, and extend Sales with the mobile app, Teams calling, an SMS channel, and Power Platform (Power Automate, embedded Power Apps and Power BI).

Who Should Take This Exam?

The AB-210 is designed for IT professionals with some hands-on experience. 6-12 months of hands-on experience recommended.

Typical study time: 4-8 weeks of focused study

Exam Quick Facts

Detail	Value
Exam Code	AB-210
Title	Dynamics 365 Sales AI Consultant Associate
Duration	120 minutes
Questions	40–60
Pass Score	700 / 1000
Cost	$165 USD
Provider	Pearson VUE
Validity	Renew annually (free via Microsoft Learn)
Question Types	Multiple choice, Multiple response, Drag-and-drop, Case study
Official Page	View on Microsoft Learn →

Exam Domains & Weights

The AB-210 exam covers 5 domains. Focus your study time based on the weights below — higher-weighted domains have more exam questions.

Domain	Weight	Practice Qs
Configure Dynamics 365 Sales core features for AI	15-20%	45
Optimize AI-driven sales	20-25%	58
Qualify and prioritize leads by using AI	15-20%	45
Develop deals by using intelligent opportunity research	25-30%	70
Extend and enhance Sales	10-15%	32
Total	100%	250

💡 Study tip: Develop deals by using intelligent opportunity research carries the most weight (25-30%) — start there. Extend and enhance Sales has the least (10-15%), but don’t skip it — exam questions can come from any domain.

Practice Exam — 250 Questions

Prepare for the AB-210 with our 250-question practice exam covering all 5 exam domains. Every question includes detailed explanations and maps to official exam objectives.

What you get:

✅ Exam simulation mode with timer
✅ Spaced repetition for weak areas
✅ Detailed explanations for every question
✅ Progress tracking across domains
✅ 20 free questions — no account needed

Microsoft Certification Path

Microsoft certs follow three levels: Fundamentals → Associate → Expert. Start with a Fundamentals cert in your area, then work up.

If you’re studying for the AB-210, you might also be interested in these Microsoft certifications:

AB-900: Copilot & Agent Admin Fundamentals — 250 practice questions
AI-901: Azure AI Fundamentals — 265 practice questions
AZ-900: Azure Fundamentals — 250 practice questions
DP-800: SQL AI Developer — 250 practice questions
DP-900: Azure Data Fundamentals — 250 practice questions

Study Tips

Start with the heaviest domain — focus your time where the exam focuses its questions
Use our practice exam — try the 20 free questions first to gauge your readiness
Review explanations — don’t just check if you got it right; read why each answer is correct
Simulate exam conditions — use the timed exam mode to practice under pressure
Check the official page — official exam details always have the latest objectives

Compare AB-210 across AWS & Google Cloud → Cert Compass